|Photo by Bekir Dönmez on Unsplash|
- Law of the Few
- Stickiness Factor
- Power of Context
What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behaviour or beliefs in the face of the right kind of impetus.
The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.
- All from The Tipping Point, by M Gladwell -