Inspiration - from The Tipping Point

Photo by Bekir Dönmez on Unsplash
The three rules of the Tipping Point;
  • Law of the Few
  • Stickiness Factor
  • Power of Context
These offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behaviour or beliefs in the face of the right kind of impetus.

The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.